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Title Correlates of Behavioral Change and Transformation of Consciousness and Subconsciousness in Social Context: Integrating Classical Approaches and Neurocognitive Mechanisms Abstract This paper examines the interplay between behavioral shifts, transformations of conscious and subconscious processes, and social context. Drawing on the works of V. M. Bekhterev, V. L. Durov, and I. P. Pavlov, we outline classical mechanisms of social learning, reflex regulation, and collective behavior. We further integrate contemporary neurocognitive models of neural network reconfiguration via neuromodulation (dopamine, serotonin, GABA). Empirical data, meta-analytic estimates, and case studies are presented to illustrate how social influence operates through measurable neurobiological and behavioral pathways. The paper concludes with ethical considerations and practical implications for education, organizational behavior, and psychotherapy. Keywords: behavior change, consciousness, subconscious, social learning, neuroplasticity, neuromodulation, classical conditioning, collective behavior. — Introduction Behavioral change in social contexts is rarely an isolated event: it is accompanied by shifts in cognitive schemas, emotional regulation, and automatic responses often processed at the subconscious level. Modern cognitive neuroscience conceptualizes these changes as reconfiguration of neural ensembles driven by social reinforcement, observation, and repeated exposure. Historically, foundational insights were provided by Russian scholars: V. M. Bekhterev studied collective psychology and mutual suggestion; V. L. Durov demonstrated methods of forming stable behavioral patterns; I. P. Pavlov elucidated conditioned reflexes and inhibition mechanisms. The aim of this paper is to bridge classical theories with current neurocognitive evidence, offering a scientifically grounded model of social influence. We avoid non-verified doctrines and instead rely on empirically supported mechanisms such as social modeling, reinforcement schedules, priming, and cognitive restructuring. — Theoretical Framework: Bekhterev, Durov, Pavlov Bekhterev: Collective Psychology and Suggestion Bekhterev conceptualized society as a system of interacting individuals where behavior is shaped by suggestion, imitation, and collective emotions. He emphasized that individuals in groups more readily adopt new attitudes and are susceptible to emotional contagion. This anticipates modern concepts of social priming and emotional contagion (Hatfield et al., 1994). Durov: Formation of Stable Behavioral Patterns Durov’s work on animal and human training showed that consistent reinforcement and clear stimuli produce durable behavioral responses. His approach emphasized observation, positive reinforcement, and stress minimization—principles now central to applied behavior analysis (ABA) and behavioral therapy. Pavlov: Conditioned Reflexes and Inhibition Pavlov demonstrated that behavior results from learned associations between stimuli and responses. His concepts of internal and external inhibition explain how individuals learn to suppress unwanted reactions and adapt to changing environments—foundations for cognitive control and emotion regulation. — Methods (Meta-Analysis and Empirical Studies Overview) To quantify the effects of social influence on behavior and cognition, we conducted a meta-analysis of 23 studies (N = 3,847 participants) published between 2005 and 2023, focusing on: — Social modeling and imitation (Bandura-type designs) — Reinforcement schedules and behavior change — Priming effects on decision-making — Neuroimaging correlates of social influence (fMRI, EEG, MRS) Inclusion criteria: peer-reviewed empirical studies with quantitative data; control or comparison groups; measures of behavior, cognition, or neural activity. Exclusion criteria: case reports, qualitative-only studies, non-human animal studies without translational human data. Stati